With the NFL off-season quietly approaching the Draft, news like this travels fast. Chicago Bears’ linebacker Brian Urlacher was fined $100K for wearing a Vitaminwater hat during Media Day at the Super Bowl. Great job, Brian – for the mere price of $100,000, you just earned Vitaminwater invaluable press coverage. Now, the photo of Urlacher in the offending Vitamin Water hat is being circulated EVERYWHERE. Something that few even noticed during the pre-Super Bowl media blitz (pun intended 😉 ) is now a top NFL story.
Now, that’s marketing. And all it cost was $100,000.